What is one of the main focuses of the seven Cs of effective communication?

Conciseness is a fundamental principle of effective communication, emphasizing the need to convey messages in a clear and succinct manner without unnecessary words. By being concise, a communicator ensures that the core message is delivered efficiently, making it easier for the audience to understand and retain the information. It helps avoid confusion and keeps the audience engaged, as lengthy and verbose communications can lead to misunderstandings or disinterest.

In the context of the seven Cs, conciseness focuses on eliminating filler words, jargon, and overly complicated language, allowing the communicator to present their thoughts straightforwardly. This principle underscores the importance of "saying just enough" to get the point across, thereby facilitating better interaction and comprehension among those involved in the communication process.